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NEU INNERJOI

Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!

VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin

ENTDECKE THE POWER OF 10!

NEU: LUMI10 Natural Copper & Natural Blue Ash Serie

Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.

*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH

Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK

LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE

WENN BLAU AUF MESSINGSTICH TRIFFT

NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE

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When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques. 

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
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76 2
Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
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The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
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Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓

This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts

Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓

This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts
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58 5
Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻‍♀️ which springs into action when your hair needs a little extra TLC 💕

We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.

Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰

#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi

Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻‍♀️ which springs into action when your hair needs a little extra TLC 💕

We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.

Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰

#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi
...

182 4
When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛

#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair

When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛

#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair
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159 1
Let your hair do the talking 💬 with this beautiful blended blonde balayage by @maddielee_glamr ❤️❤️❤️

#joicoeurope formula:
JOICO LumiShine Permanent Crème 6N (30g) 6NG (15g) 6NC (5g) with 10 vol Lumishine Developer
JOICO LumiShine Demi-Permanent Liquid Color 9V (20g) 9NV (15g) 10SB (15g) with LumiShine5 vol developer 
Applied after root melt had developed for 15 minutes
Shampooed and Conditioned with JOICO Blonde Life
Styled with JOICO Dream Blowout Crème 
Finished with JOICO Body Shake and Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #blendedhair #blondebalayage #lumishine #lumishinedeveloper #dreamblowout #blondelife #joicobodyshake #blondelifebrilliantglow #haircare #haircolor #hairinspo #hairgoals #hairinspiration

Let your hair do the talking 💬 with this beautiful blended blonde balayage by @maddielee_glamr ❤️❤️❤️

#joicoeurope formula:
JOICO LumiShine Permanent Crème 6N (30g) 6NG (15g) 6NC (5g) with 10 vol Lumishine Developer
JOICO LumiShine Demi-Permanent Liquid Color 9V (20g) 9NV (15g) 10SB (15g) with LumiShine5 vol developer
Applied after root melt had developed for 15 minutes
Shampooed and Conditioned with JOICO Blonde Life
Styled with JOICO Dream Blowout Crème
Finished with JOICO Body Shake and Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #blendedhair #blondebalayage #lumishine #lumishinedeveloper #dreamblowout #blondelife #joicobodyshake #blondelifebrilliantglow #haircare #haircolor #hairinspo #hairgoals #hairinspiration
...

38 3

NEUE #HAIRJOI-Artikel

Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023

Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.

Emma Roberts: Oscar für die Beste Frisur

Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]

Katy Perry – Pretty in Pink

Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen.   View this post on [...]

Katy Perry im Lila-Laune-Look in Europa

Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]

PRO WEITERBILDUNG

Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND

DIE JOICO EXPERTEN

Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.